Seo posts

Every page on your website carries its own title and its own description, set per page rather than once for the whole site.

A sitemap is a list of your pages handed to search engines, with a little information attached to each one.

Search engines and AI answer engines do not only index pages. They resolve entities: they decide that a name on one site and a name on another site refer to the same person, and then attribute things to that person.

Plenty of actors have analytics on their website and no idea whether it works. The tag is there, the page loads, and the reports stay empty.