Connect the Analytics You Already Use
If you use Google Analytics or Clicky, you can now connect it with a setting rather than pasting a script into your site.
Why a setting rather than a script box
Three reasons, all practical.
It is loaded correctly. Analytics snippets pasted by hand routinely end up in the wrong place, load twice, or block rendering. As a setting, it is inserted the right way every time.
Consent is handled. In several territories an analytics script is subject to consent rules. The setting takes care of that rather than leaving it as your problem.
It does not need reviewing. Pasted scripts go through the review described in custom JavaScript, safely reviewed. A known integration switched on by a setting does not.
Do you actually need it
Probably not, and we would rather say so. The built-in website statistics answer the questions an actor has: how many people, which pages, where from, phone or desktop.
A full analytics platform answers questions about funnels, cohorts and attribution, which are questions about a business with a conversion goal. An actor site's goal is "somebody decides to contact me", and that is not measurable in a tool designed for shopping carts.
Connect one if you already use it and want everything in one place, or if you are running paid promotion and need to see what it produced. Otherwise the built-in view is genuinely enough.
The trade you are making
An analytics script means every visitor to your site is reported to a third party. That includes casting directors and agents. It is a normal thing to do and most of the web does it, and it is still worth deciding deliberately rather than by default.
Clicky is the lighter of the two and collects less. Neither is required.
Setting it up
Paste your property identifier into the field. Not the whole snippet, just the identifier. If you connect one, verify it is receiving data within a day, because the most common outcome of setting up analytics is discovering three months later that it was never recording anything.
Related: understanding your audience through your actor website.
Create your free actor website and use the built-in statistics first.
